Shanghai, CN
Senior Product Manager - DI M/F (29608)
At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.
We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.
Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.
Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.
For more information on Guerbet, go to www.guerbet.com and follow Guerbet on Linkedin, Twitter, Instagram and Youtube
The incumbent is responsible for developing marketing strategies of Diagnostic imaging(DI) portfolio including OptiRay, Xenetix, Dotarem, injector and new product may include in the future other brands or businesses, and to enhance the DI brands’ equities, values, and visibilities in China by combing the DI global/APAC strategy at the Chinese level & by maximizing the local tactics.
Responsibilities:
- Develop marketing strategy combining with global/APAC marketing manager and promotional programs to generate demand and sales of DI portfolio.
- Analyze market potential and sales data to identify opportunities. Implement key marketing strategy/ programs to enhance branding and create demand of DI portfolio.
- Provide marketing support to all strategic partners on DI Business and their level 2 and 3 if any.
- Plan and implement all pre-launch and launch activities of new products.
- Promotional tools design (i.e.: Brochures, leaflets, banners, jacket folders, etc…)
- Conduct training and demonstration of DI portfolio to distributors, partners and end users at hospitals
- KOL pool development and maintenance in China market as well as Key Account management;
- Work with the Medical team of Guerbet and to ensure medical-marketing training and activities of key internal & external stakeholders in China
- Liaise with Guerbet China functions, and Global/ APAC Marketing in HK for support and share practices
Education, background required for the job.
- Education: degree holders in medicine, pharma or related major
- Experience: 5-6 years working experience in product management, preferably with 1-2 years in imaging business e.g. contrast media.
- Also, experience in both marketing and sales in China radiology/pharma market, prior experience with radiology.
- High-level numerical reasoning & analytical skills
- Business Development Excellence with expertise in Account Targeting and Customers Segmentation
- Good presentation & negotiation skills,good interpersonal communication skills
- Good English skill in speaking and writing
Reason to join US
Much more than a Competitive salary,
We offer continued personal development. When you join Guerbet, you :
- Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
- Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient’s life all over the world,
- Are joining a company where we value diversity of talents coming from various horizon.
We # Innovate # Cooperate # Care #Achieve at Guerbet.
Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes the following: age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Guerbet is committed to diversity, equity, and inclusion.