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Guerbet is a leader in medical imaging worldwide, offering a wide range of pharmaceutical products, medical devices, digital and AI solutions for diagnostic and interventional imaging, to improve the diagnosis and treatment of patients.

A pioneer since more than 90 years in the field of contrast media, Guerbet is continuously innovating with 9% of revenue dedicated to Research & Development and four centers in France, Israel and the United States.

Guerbet (GBT) is listed on Euronext Paris (segment B – mid caps) and generated €817 million in revenue in 2019 with a global workforce of over 2,800 employees.

Achieve, Cooperate, Care and Innovate are the values that Guerbet's employees share and practice every day. Working at Guerbet means playing a unique part in the future of medical imaging. Passionate about its business, the company strive day in, day out to combine performance, quality and sustainable development.

For more information about Guerbet, please go to www.guerbet.com  and follow Guerbet on Twitter @GuerbetGroup

 

APAC Senior Marketing Manager II

Job description

 

The main goals & objectives of the Asia-Pacific Marketing Manager - II is to enhance the II brands’ equities by implementing the II BU global strategy at the Asia-Pacific level & by maximizing the local tactics, and therefore generate visibility, value, sales & profits to Guerbet II BU. 

Guerbet II brands include Lipiodol Ultra-Fluid (LUF), Patent-Blue V (PBV), Vectorio, DraKon, SeQure and may include in the future other brands or businesses deriving from Business Development & Licensing opportunities in the field of Interventional Radiology & Oncology (Theranostic) yet not excluding opportunities in other clinical medical unmet needs, particularly in women healthcare.

 

Main Responsibilities

  • Develop and implements portfolio strategic plans for APAC to achieve business goals
  • Devise effective go-to-market strategy align with global strategy and local contexts
  • Work closely with country affiliate to develop annual marketing plans and programs to implement the strategy and achieve short term objectives
  • Support the market access through active involvement in appropriate projects and areas of responsibility
  • Diligently monitor healthcare trends across region, report impact of changes and implications for the organization for new and existing Technologies
  • Drive key performance indicators within assigned portfolios, ensuring consistent delivery of value, track and analyze the return on investment
  • Identify product gap and Asia Pacific customers’ needs and make recommendations to HQ to develop products which suits Asia Pacific market
  • Improve product marketability & profitability by researching, identifying, and capitalizing on market opportunities
  • Influence several internal & external key stakeholders by articulating the II brands clinical differentiation effectively & powerfully
  • Identify marketing opportunities by identifying customer requirements; defining market, competitor's share, and competitor's local footprints, forecasting projected business, establishing targeted market share
  • Meet marketing objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions.
  • Implement II BU marketing promotional tools & adjust them at local Asia-Pacific level 
  • Frame Guerbet II brands footprint at major communication events (congresses, workshops, symposia & local customers centric events) in all Asia Pacific.
  • Work with the Medical team of Guerbet in tandem to ensure medico-marketing training of key internal & external stakeholders in the Asia-Pacific region
  • KOL management (design & conduct KOL management program) 
  • Map-out market trends through identifying customer’s insight thanks to market research, competitive intelligence data gathering & analysis
  • Maintain & develop the knowledge of II brands with internal partners & external key stakeholders such as distributors, GPO, governmental agencies, Public Affairs managers
  • Monitor the impact of marketing actions via the CRM and adapt local strategy accordingly
  • Work on upstream marketing activities with II BU & local affiliates to prepare further Guerbet II brands & products launches & introductions
  • Work on upstream marketing activities with II BU & local affiliates as well as Business Development & Licensing to prepare further Guerbet II businesses opportunities, acquired or co-marketed

Required Skills & Background

 

Educations & Experiences 

  • 8+ years sales/marketing experience in the pharmaceutical industry and / or the medical devices industry with 5+ years’ experience in product marketing management
  • Intervention Oncology/OBGNs experience a plus 

 

Skills & Qualifications

  • Solid work experience with cross-functional teams at global & regional level
  • Possess knowledge of Asia Pacific Healthcare systems and understand the regulatory requirement of pharmaceutical and medical device industry in Asia Pacific
  • Demonstrates in-depth experience, knowledge and skills in product/market management 
  • Strong business acumen
  • Strong Interpersonal, analytical, diplomatic and negotiation skills in multicultural environment
  • Experience in matrix customer decision making processes 
  • Strong communication skill, able to communicate confidently with different stakeholders from diverse culture background
  • Able to work independently with minimal guidance and determine own work priorities 
  • Enjoy frequent traveling within Asia Pacific
  • Fluent in English and Putonghua language
  • Familiar with digital marketing

Reason to join us

 

 

Much more than a competitive salary, we offer continued personal development, we offer an interesting opportunity to join our International Team.

 

When you join Guerbet Group, you

  • Are choosing the world's leader in the technological sector of diagnostic and interventional imaging
  • Are joining our 2850 collaborators who are committed every day to offering innovative solutions to improve quality of patient's life in more than 80 countries all over the world
  • Are joining a company where we value our diverse team coming from various horizon

 

We # Achieve # Cooperate # Care # Innovate at Guerbet.