Digital Marketing Communication Specialist M/F (27931)

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.

Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.

For more information on Guerbet, go to www.guerbet.com and follow Guerbet on Linkedin, Twitter, Instagram and Youtube

LOCATION : Villepinte / Hybrid

Within the Diagnostic Imaging division of Guerbet Group, we are looking for a dynamic professional with strong project management and digital skills who likes to work in a fast-paced environment. This person will monitor the multi-channel marketing communications initiatives that help Guerbet build lasting relationships with radiologists.

In this position the Digital Marketing Communication Specialist will work closely with Global Product and Marketing Managers to design and execute integrated campaigns, with strong focus on digital activities. He/she will be responsible for all aspects of the campaigns including identifying partnerships, managing vendors, supporting product/solution launches, and maximizing ROI.

MAIN RESPONSIBILIES / JOB EXPECTATIONS

Manage several communication projects independently, from the conception of the agency brief to the validation of visuals and messages
Build and implement digital activation campaigns to support product promotion and launches (social media, websites, SEO, paid media, customer engagement, etc)
Support in setting up, running and following-up communication’s campaigns for prospects and customers (Pardot, salesforce)
Rework the website ecosystem, build and update Guerbet Diagnostic Imaging Websites
Implement marketing communication plans in partnership with internal experts in corporate communication, commercial excellence, and regulatory control and validation teams
Enable and facilitate the deployment of digital assets to the Affiliates, creation of Global Digital Toolkits for the countries
Work processes to design, implement and measure the effectiveness of communication campaigns focused on our products and solutions leveraging offline and digital channels

YOUR PROFILE

5-7 years of experience in marketing communications with global brands
Specialization in Digital Marketing / Digital Communication
Appetite for digital media technologies and latest trends
Healthcare marketing experience in device industry or pharmaceuticals is preferred
Ability to work cross-functionally and globally
Strong organization and planning skills
Problem-solving skills, proactive & autonomy
Fluency in French and English required

Guerbet is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Guerbet. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process.

Guerbet provides accommodations to applicants and employees with disabilities. If you need an accommodation to apply for a position please send an email to careers@guerbet.com.