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Guerbet is a leader in medical imaging worldwide, offering a wide range of pharmaceutical products, medical devices, digital and AI solutions for diagnostic and interventional imaging, to improve the diagnosis and treatment of patients.

A pioneer since more than 90 years in the field of contrast media, Guerbet is continuously innovating with 9% of revenue dedicated to Research & Development and four centers in France, Israel and the United States.

Guerbet (GBT) is listed on Euronext Paris (segment B – mid caps) and generated €817 million in revenue in 2019 with a global workforce of over 2,800 employees.

Achieve, Cooperate, Care and Innovate are the values that Guerbet's employees share and practice every day. Working at Guerbet means playing a unique part in the future of medical imaging. Passionate about its business, the company strive day in, day out to combine performance, quality and sustainable development.

For more information about Guerbet, please go to www.guerbet.com  and follow Guerbet on Twitter @GuerbetGroup

 

Senior Marketing Manager, Interventional Imaging Portfolio

Senior Marketing Manager - Interventional Imaging Division

 

Purpose of Position

To drive the acheivement of the Interventional Radiology and Oncology Imaging and Intervention business growth through focused market/competitive analysis and the provision of a long term strategic marketing plan for North America.   The position is responsible for the elabortation and the execution of the Interventional Imaging franchise plan and budget as well as the implementation of Marketing excellence standards within North America.

  • Market Strategy Formulation
    •  Prioritize new business opportunities that impact NA - II franchise plans, profit and margin objectives
    • Direct and approve NA II franchise market development and strategic /tactical plans
    • Set the direction for clinical strategy and define appropriate tracking tools
    • Set directions for budget planning and define appropriate tracking tools for the II franchise
    • Establish strong relationships with divisional counterparts to contribute to new product portfolio development definition
    • Set direction for communication and event strategy and define appropriate tracking tools
    • Establish a working understanding of other divisions market development plans and tactics.
  • Market Strategy Implementation 
    • Develop II franchise strategic plans to achieve objectives
    • Continuously monitor sales performance versus NA Budget plan with Director and provide input on local sales strategies and execution partnering with National Sales Manager
    • Regularly participate in business reviews
    • Coordinate operational strategies and programs with involvement from sales management
  • Product Context
    • Ensure product development initiatives are consistent with US, Canada and Puerto Rico market needs
    • Direct and approve all neccessary actions to drive market / product needs assessments
    • Manage product prioritization within franchises and provide input towards North America development prioritization
  • Planning and Management 
    • Continuously review all aspects of II Marketing groups performance and provides analysis and recommendations to ensure plans and objectives are maximized
    • Develop and manage annual II franchise expense budgets
    • Drive expense accountability / awareness to his/her team
    • Interpret and utilize fanchise P&L to drive business decisions
    • Develop annual franchise revenue plan and collaborate on frachise / divisional operating plan with Director
  • Stakeholder and Management Networking
    • Establish and maintain relationships with key opinion leaders in the field
    • Develop ongoing communication and relationships with key internal functional areas, country management, training, US Marketing counter-parts across Guerbet divisions
    • Prioritize and coordinate the NA II franchise excecutional involvement with cross-functional groups (sales management, sales reps, marketing communications, national accounts/corporate programs).
  • Motivate and Lead Others
    • Manage/monitor all marketing activities with his/her team to acheive strategic and business objectives
    • Develop and coach his/her team member to match marketing excellence standards and ensure appropriate skill development
    • Ensure a working understanding to other franchise's strategic plans and tactic
    • Promote best practice 
  • Quality 
    • Ensure awareness and compiance with applicable standard operating procedures top meet, comply and champion all quality and regulatory committments.

 

Job Duties

  • A seasoned, experiences professional with a complete understanding and wide appreciation of principle, theories and concepts in the field.  
  • A candidate who applies a full understanding of area of specialization to resolve a wide range of issues in creative ways.
  • Specific areas of focus will be in Interventional Radiology and Oncology, however, this position incudes a general knowledge of other related peripheral intervention disciplines, business unit function and cross group dependencies and relationships.
  • A candidate who develops solutions to a variety of complex problems of diverse scope and complexity where analysis of data requires evaluation of identifiable factors.
  • Exercises authority and judgement within generally defined practices and policies in selecting methods and techniques for obtaining solutions
  • Has a brough knowledge of a variety of alternatives and their impact on the business unit
  • Plans and organizes non-routine tasks with collaboration with Director.
  • Initiates or maintains work schedule and priorities
  • Plans and organize project assignments and maintains project schedules
  • Works under general direction regarding the direction and progress of projects and special assignments 
  • Independently determines and developes approach to solutions.
  • Interprets, executes and recommends modifications to company policies
  • Assists in establishing departmental policies and procedures.
  • Esablishes and cultivates a wide range of business relationships to facilitate completion of assignments.
  • Interact with vendors