Marketing Manager (28818)

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.

Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.

For more information on Guerbet, go to www.guerbet.com and follow Guerbet on Linkedin, Twitter, Instagram and Youtube

The candidate is responsible for developing marketing strategies for all products and implementing all marketing activities to support the sales team to create demand for contrast media, II, injectors and disposables. The main goals & objectives of the Marketing Manager - are to enhance the Guerbet brands’ equities by implementing the DI & II BU global strategy at the country level & by maximizing the local tactics, and therefore generate visibility, value, sales & profits for Guerbet DI & II.

Main Responsibilities

Develop marketing strategy and promotional programs to generate demand and sales of all Guerbet products BU (CM, II, ISS)
Devise effective go-to-market strategy aligned with global strategy and local contexts
Plan and implement key marketing programs and support APAC and global initiatives to enhance brand positioning and create demand
Plan and implement all pre-launch and launch activities of new products
Conduct training for sales team, distributors, and end users at hospitals
Being the expert in all visual identity aspects as well as in Guerbet’s product specificities and differentiations
Implement digital marketing in Taiwan along Guerbet’s digital transformation eco-system
Diligently monitor healthcare trends, report the impact of changes and implications for the organization for new and existing technologies
Improve product marketability and profitability by researching, identifying, and capitalizing on market opportunities
Influence several internal & external key stakeholders by articulating the DI & II brands clinical differentiation effectively & powerfully
Identify marketing opportunities by identifying customer requirements, defining market, competitor's share, and competitor's local footprints, forecasting projected business, establishing targeted market share
Meet marketing objectives by forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, initiating corrective actions
Frame Guerbet brand footprint at major communication events (congresses, workshops, symposia & local customer-centric events) in Taiwan
Work with the Clinical Application & Medical team of Guerbet in tandem to ensure medico-marketing training of key internal & external stakeholders.
KOL management (design & conduct KOL management program)
Map out market trends by identifying customer insight thanks to market research, competitive intelligence data gathering & analysis
Liaise with APAC and Global marketing for support and share practices
Support sales teams in the congress organization and participation.
Coach and develop marketing staffs for personal development

Educations & Experiences

8+ years of sales/marketing experience in the pharmaceutical industry and/or the medical devices industry with 8+ years’ experience in product marketing management
Experience in both marketing and sales, in the Taiwan pharma market, Diagnostic imaging, intervention oncology, peripheral intervention, OBGNs experience a plus; prior experience in managing external partnerships a Plus

Skills & Qualifications

Possess knowledge of Taiwan Healthcare systems and understand the regulatory requirements of the pharmaceutical and medical device industry
Demonstrates in-depth experience, knowledge and skills in product/market management
Strong Interpersonal, analytical, diplomatic and negotiation skills in a multicultural environment
Strong communication skills and business acumen
Able to work independently with minimal guidance and determine own work priorities
Good understanding of digital marketing
Good English skills in speaking and writing

Reason to join US

Much more than a Competitive salary,

We offer continued personal development. When you join Guerbet, you :

Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient’s life all over the world,
Are joining a company where we value diversity of talents coming from various horizon.

We # Innovate # Cooperate # Care #Achieve at Guerbet.

Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes the following: age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Guerbet is committed to diversity, equity, and inclusion.

Guerbet provides accommodations to applicants and employees with disabilities. If you need an accommodation to apply for a position please send an email to careers@guerbet.com or you can also call this number +19843443717